Karin’s Growth Lab
Your Sales Funnel and Community are leaking revenue.
You just don’t
know where.
For entrepreneurs with a lot of followers, a program that works, and a nagging sense that something’s quietly costing them sales.
You have a lot of followers. Your program works, your reviews are strong, your content connects. And still, the revenue doesn’t quite match what you’ve built.
You check the numbers after a launch, and the gap between your reach and your sales is bigger than it should be. You can’t point to the exact reason why. Something is leaking, quietly, somewhere between the moment someone finds you and the moment they become a paying, active member. You just can’t find where.
I’ve seen this too many times
I help entrepreneurs who always felt like they had too much going on, too many followers, too much potential, too many ideas they never quite got out the door the way they knew they could. Women and men who, deep down, know their program is good enough to matter, and get stuck not on the offer itself, but on everything that happens around it.
I’ve watched it happen again and again: a genuinely great program, quietly losing sales and members to leaks nobody ever pointed to. Not because the offer was weak. Because even the smallest crack in a funnel or a community can hold back results that should already be there. That’s why I created The Mystery Visit: to find those leaks, big or small, so your sales and your community can finally thrive the way your work deserves.
Where the leaks usually hide
Maybe it’s a launch where the numbers never quite add up, no matter how good the content was. Maybe it’s a webinar where half your registrants never show, and you never find out why. Maybe it’s a community that goes quiet exactly when you need it most, or a support process that looks fine on paper but nobody has actually tested in months.
None of this means you’re doing something wrong. You’re already doing better than most entrepreneurs in your area: a full inbox of leads, a launch calendar, a team that handles the day to day. These leaks aren’t big, dramatic failures. They’re small, quiet cracks, the kind that keep your reach from turning into the growth it’s capable of, and most of them are completely invisible from where you’re standing.
“Small leaks don’t feel like failures. They feel like nothing at all. That’s exactly why they cost you the most.”
What happens if the leaks stay unfound
Nothing dramatic happens. That’s what makes it dangerous. You keep posting, keep launching, keep growing your following, and the gap between your reach and your revenue just keeps quietly repeating itself, month after month. Members go quiet instead of becoming your loudest fans. And the growth that should already be matching your reach stays exactly where it’s been for months.
MeetThe Mystery Visit
I see entrepreneurs with real reach losing sales and members to leaks they can’t find. That’s why I designed The Mystery Visit: I go through your sales page, your signup flow, and your community as a real customer would, and show you exactly where you’re losing sales and members. No guessing, just a real walkthrough of your funnel.
I also take a critical look at what you already have. Sometimes the fastest growth doesn’t come from building something new. It comes from a smarter way to sell the content that’s already sitting there.
What it looks like once the leaks are fixed
Picture a launch that runs without a single hiccup. A community that sells itself: gamification and automated nudges keep members moving forward, without you having to prompt a single one of them. Clients so happy with your support that they tell other people about it, unprompted. And finally, revenue that matches the reach you spent years building.
- Everything works the way it’s supposed to: links, signups, community.
- Support that actually matches the experience you set out to deliver.
- A community members don’t want to leave, and want to buy more from.
- Revenue that finally moves with your reach, not behind it.
- Peace of mind that the system underneath your offer can carry the weight.
Who this is for, and who it isn’t
This is for the entrepreneur who’s already standing where most people are still trying to get: a proven offer, an audience that listens, a team that’s actually running the show. You’re ambitious, you want your work to reach more people, and “it’s going fine” isn’t enough for you.
This isn’t for someone who’s still building their first audience or offer, who’s uneasy letting an outsider look closely at their own systems, or who’d rather leave a leak alone than fix it.
How The Mystery Visit works
You request the Mystery Visit and tell me where you suspect things are leaking. If you don’t have a clue, don’t worry, I will find them.
I go through your entire journey as a real, new customer would, noting every leak I find.
You get your growth map: every leak, ranked by impact, with the opportunity it opens up.
We turn it into action on a live call, so you know exactly what to fix first.
WhyI do this
I am Karin Koolmees
Twenty years ago, I started in marketing and communications, first as an employee, later running my own agency. Since then, I’ve helped clients grow to revenue above three hundred thousand dollars a month, building communities for international entrepreneurs across more than a hundred programs along the way.
I find it unfair when a strong program makes less impact than it could, purely because a leak somewhere in the process is quietly costing it customers. That’s why I built Karin’s Growth Lab, and why I’m starting by running The Mystery Visit myself, before I ever ask you to pay for anything.
Karin KoolmeesFounder, Karin’s Growth Lab
Whynow
The market for online programs and personal development keeps growing. More entrepreneurs, more offers, more competition for the same attention. The businesses that find and fix their leaks now will keep benefiting from that growth the longest. The ones that wait leave that growth for a competitor who leaks a little less.
Your investment
One way in. It gives you the full Mystery Visit, no strings attached.
The Mystery Visit
- A full walkthrough of your sales page, signup flow, and community
- Your growth map: every leak, ranked by impact
- A live call to turn it into action
- Only ask: free access for a period of time to your program for me, for example with a discount code.
Frequently asked questions
I’m already doing pretty well. Do I really need this?
That’s exactly the point. The entrepreneurs who get the most out of a Mystery Visit are the ones already doing well. Small leaks only become visible once everything else is already working.
Why is it free? What’s the catch?
No catch. I take on a limited number of Mystery Visits per launch at no cost.
How do I give you access to my program?
The easiest way is a one-time 100% discount code, so I can sign up without any money changing hands. If your platform doesn’t support that, just let me know and I’ll cover the cost myself upfront.
I’m a little uneasy letting someone look that closely at my community and systems.
There’s nothing to be uneasy about. I never get backend access to your systems. I simply go through what any new customer of yours already goes through.
How long does this take?
The Mystery Visit happens within a timeframe we agree on together beforehand.
What if you don’t find many leaks?
Then that’s good news, and you’ll know it for certain instead of guessing. A short, sharp report is just as valuable as a long one, as long as it’s accurate.
Your funnel is leaking.
Now you know it.
Twenty years of experience, over a hundred programs, and an eye for the leak nobody else catches: that’s what I put to work for you now, for free.